Rockford Announces Driver Safety Strategy at National Meeting

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It’s been 3 years since Rockford bought Crimestopper, entering the remote start and driver safety business.  This year, it is adjusting the line to make it more suitable to car audio specialists and expeditors in a “reinvented” Crimestopper.

At its national rep meeting Monday, Rockford introduced an advanced blindspot detector and new cameras and smart mirrors. The camera line was slashed from 17 skus to two. Six parking assist products were winnowed down to one and six collision avoidance skus were reduced to a single product.

Crimestopper

Alvin Klement Rockford Security and Safety National Sales Manager said the old Crimestopper was great at assorting products so there was something for everyone. “But they were so broadly distributed it was difficult to stratify the solutions in the mix.” The new products are focused on the needs of retailers and expeditors, he said. adding, “It took us two years to reinvent and put solutions in place to do that. What you’re seeing now is the reinvention of Crimestopper, solutions created by installers for installers.”

Under the line a new blind spot detector, BSD-200 uses microwave technology for better accuracy. Rockford claims the BSD-200 sensors are the smallest on the market, accurate out to 50 feet.  The device uses new anti-falsing technology and is more accurate than factory systems, Rockford says.  It comes with flush mount and surface mount indicators and audible alert.  Like other microwave based systems, the sensors install behind the bumper so there’s no drilling.

New for 2018 are several mirror monitors including a top line model MIR-007 with a 7-inch wide screen that has all switching electronics built in. It  can turn into dual 3.5 inch monitors for blind spot monitoring from two side cameras. “You only need to tie into the turn signals and mount the cameras,” Klement said. There’s also a 3-second delay to keep the camera from blinking with the turn signals.

Also new is a dual DVR mirror for front and rear recording.

A single Crimestopper camera now acts as a front, rear or side camera with 5 mounting solutions provided in the box. There’s  an HD camera and a standard definition version.  The 5 different mounting solutions include embedded mount, flush mount, surface mount and a surface mounting flush mount (screw and adhesive based).

In total about 100 new products will be introduced under Crimestopper for 2018 including 5 mirror monitors.

CrimeStopper will display at SEMA this week at booth N11839 Oct. 31 – Nov. 3 at the Las Vegas Convention Center, booth N11839.

New Mirror Monitor specs and features include:

MIR-007

  • Dual 3.5-inch LCD screen
  • Screens can work together to create one 7-inch screen
  • (3) video inputs with built-in switcher
  • Can be used for video blind spot monitor
  • Touch screen control for video selection
  • MSRP: $ 499.95
  • Available: November 2017

MIR-DVR

  • Rear view mirror 4.3-inch LCD monitor
  • Built-in front facing camera
  • Handles up to 32GB (16GB SD card included)
  • Dual recording options
  • Pic-in-pic options
  • Single camera input viewable while driving
  • MSRP: $ 449.95
  • Available: November 2017

MIR-045/MIR-45BT

  • Rear view mirror with 4.5-inch LCD monitor
  • Simple wiring, no reverse trigger needed
  • Dual video inputs
  • Built-in Bluetooth® (MIR-45BT)
  • Built-in microphone and speaker (MIR-45BT)
  • MSRP: $179.95 (MIR-045)
  • MSRP: $219.95 (MIR-45BT)
  • Available: November 2017

MIR-ACT

  • Rear view mirror with 4.3-inch LCD monitor
  • Built-in compass display
  • Built-in external temp display (temp sensor included)
  • Auto-dimming glass
  • MSRP: TBD
  • Available: January 2018

 

Car Cameras include:

CAM-300 & CAM-400 features include:

  • 160 degree viewing angle (CAM-300)
  • 170 degree Viewing Angle (CAM-400)
  • Waterproof rating: IP67
  • Four different mounts (to make 5 mounting options) included
  • Ultra low LUX
  • Selectable parking line (ON or OFF)
  • Selectable image (front or rear mounting)
  • MSRP: $69.95 (CAM-300); $99.95 (CAM-400)
  • Available November 2017

 

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