Alpine Changes Management

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Alpine Electronics announced key management changes in its aftermarket car audio business unit.

Mike Anderson has been promoted to Vice President and General Manager of the aftermarket business unit.  Anderson, a 27-year veteran of Alpine, will lead the sales, marketing, product planning, product engineering and customer support teams for North and South America.  He previously served as Alpine’s Assistant VP National Sales.  Anderson takes over the position from Steve Crawford, who has returned to Japan as scheduled to serve as Senior Manager at Alpine’s Global Business Promotion office located in Yokohama.


Mike Anderson (left) and Dixon Smart take new posts at Alpine
Mike Anderson (left) and Dixon Smart

Alpine has also hired industry veteran Dixon Smart as a New Channel Developer.  Smart worked for Alpine as an independent sales rep since 1988, and also served as an Alpine rep to the Marine and RV channels.  Most recently, Smart focused on sales development in the expeditor channel. In his new role at Alpine, Smart will support Alpine’s expeditor network and other strategic channel initiatives.  He is based in Broomfield, CO.

“I’m excited to move into this position and steer the Alpine aftermarket team forward in support of our Alpine Restyle models and universal 12V products,” said Anderson.  “I look forward to collaborating with Dixon and our team to provide the best products and support for our retailers.”

With the promotion of Anderson, Alpine is currently looking for a qualified professional to fill the position of Senior Manager of national sales. This position is based in the Torrance, CA office and requires travel for approximately 40 percent of the time.  Interested individuals are encouraged to refer to the job listing on  and follow the instructions for submitting their employment information.



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