Sony is expanding its boot camp for distributors first launched last year.
It offers product training both in a classroom and hands-on, with guest speakers on marketing, sales and business practices.
Last year, Sony held two shows, one in Denver and one in Charlotte, and this year, is combining them and adding extending the show to a full weekend, May 5-7 in Chicago.
“We realized that we spend a lot of time and money and effort training ouir dealers and we weren’t spending a lot of dedicated time training distributor sales people,” said Anthony Tozzi of ActionLink.”
