The car audio industry, as a whole, does not properly re-market (market to existing customers), so a new automated way to do this has been created by Businessworx (Avidworx).
What’s keeping your store afloat is not the new customers we all prize. It’s the old customers returning: 85 percent of sales at 12 volt stores is from existing customers, said Avidworx CEO Marcel Newell at Spring KnowledgeFest this month.
“The issue I see in the industry is we’re not re-marketing to existing customers. Statistically what keeps a store open and what’s covering its overhead and letting it pay the lease is that it is getting revenue from existing customers,” said Newell.
The new Businessworx 3.0 requires less than an hour to set up and then your re-marketing email blasts are preset for a year. It helps get customers to write reviews of their purchase, and if the reviews are good, it encourages them to post them online. It also automatically invites customers back to the store at designated intervals.
The program generates “loyalty campaigns.” If a customer purchases a remote start, it can notify him a month before the battery is due for a change. “Everyone who sells remote start should give away a free battery for lifetime. You are inviting them to come into the store,” said Newell.
You can select from a number of loyalty campaigns, including inviting consumers to the store before the factory warranty expires for a free inspection.
The program can also automatically send a thank you note when a customer makes a purchase. It also invites the customer to complete a survey. “If they open the thank you note you’ve re-engaged them. And if they fill out the survey they are super engaged,” said Newell.
As part of the survey, they review your store. If it’s a bad review the store owner/manager is automatically notified. If it’s a good review, they are asked to post it on social media.
The average retailer serves 25 customers a week at an average sale of about $500. If a re-marketing campaign can get one person back in the store per week that’s an extra $26,000 in business.
