AAMP Global is betting the farm that driver safety is its key growth driver in the coming years.
It announced today that its PAC integration kits will be combined with its EchoMaster driver safety products such as cameras, sensors and blind spot systems, resulting in vehicle specific driver safety systems for 148 vehicle models.
Additionally, AAMP is pouring money into driver safety research & development, putting on new personnel in sales and marketing as well as adding dealer training and assistance to jump start the driver safety category, it said.
PAC will remain PAC but there will be a new “integrated safety line” branded as “EchoMaster leveraging PAC technology,” said Chief Marketing Officer, Marie Still. You can see the new category here.
AAMP aims to be a leader in driver safety. “There is no bigger global growth opportunity for AAMP right now than safety,” said CEO David Klatt.
“AAMP sees itself as a driver safety company as its main focus, long term. We’re not going to forget about the other brands and radio replacement. It’s very important. But safety is one of our major growth pillars,” said Still.
AAMP launched the first of thePAC/EchoMaster systems at the SEMA show last month, with blind spot camera systems specifically for the Mercedes Sprinter Van and the Ford F150.
“Our goal is to make it easy for dealers to either enter the space, or increase their success within this growing category,” added Still. “… we have developed informative packaging and high impact in-store displays… ” The company has “turnkey retail solutions” for merchandising driver safety as well as pre-canned social media content, graphics and more.
Shaun Findley, VP/General Manager of Global Safety, Connectivity and Audio will continue to lead EchoMaster. Senior Product Manager Augustin Leung, formerly with Clarion reports to Findley. Aileen Alhambra (Safety Product Manager, with Rosen for 11 years), Nathan Pearce (Safety Product Manager in the UK) and Mark Fesmire (Sr. Product Development Engineer, formerly with Kenwood/JVC), will all report to Leung.
Field training under a technical sales team is headed up by Brad Chapple, Director of Sales at AAMP, and co-founder of Intraphex. The AAMP technical team includes Matt Bradley, who comes with 15 years of experience through Rosen and Don Zaney bringing 24 years of experience through AAMP and Intraphex. Phyliss Robbins takes the new post of Senior Global Marketing Manager. Robbins was previously at Griffin Technology and the Adidas Group.
AAMP is also moving into commercial driver safety with both interior and exterior safety products including DVRs as well as safety for police vehicles.
A new EchoMaster.com web site as also been launched.