Kicker audio products will be featured in the new NFL Network’s reality show, Tackle My Ride, which was announced at the 2016 SEMA Show. The first of six episodes in the initial season airs Tuesday, November 15 at 8 p.m. EST.
Co-hosted by Super Bowl champion LaMarr Woodley and Demented Customs founder James Torrez, the show will feature vehicle makeovers for deserving fans who are making a difference in their own hometowns. It also offers an inside look into the lives of their favorite NFL teams. It is the first unscripted program of its kind for NFL Media.
“There were many facets of (Tackle My Ride) that really appealed to us,” said Roger Demaree, Kicker Brand and Sports Marketing Director. “The show not only will focus on ‘super fans’ of the NFL and tricking out their vehicles, but also the positive work those fans are doing within their community.”
Current players participate in each episode, including Jason Pierre-Paul of the New York Giants, Brandon Carr of the Dallas Cowboys and Joe Haden of the Cleveland Browns. Each week, viewers go inside the player’s garages, learn about the fan’s story and get a behind-the-scenes look at the inner workings of Torrez’s shop.
Viewers will get to see the Demented Customs crew change each car into the ultimate football fan ride. Audio systems for the vehicles will be from Kicker.
For more information, visit http://www.nfl.com/network/shows/tackle-my-ride.
