Harman launched a new “Seamlessly Straightforward” ad campaign starring popular comedian Hannibal Buress to promote the connected car.
The ads are intended to introduce in-vehicle technology to the many consumers that are still unaware of it.
The campaign features four 30 second spots (see below) with Buress using Harman features.
Research firm Gartner predicts that 150 million connected vehicles will be on the road by 2020.
Click on the links to watch the ads:
- Hannibal is able to easily grab a non-vegan lunch with help from Harman’s personal assistant.
- Hannibal avoids being late and keeps his appointments with the help of Harman’s 3D navigation system.
- A Harman engineer explains how automotive cybersecurity can keep Hannibal’s embarrassing pictures safe and secure on the cloud.
- Hannibal uses Harman’s advanced navigation system to avoid traffic jams and put him on a new route.