Directed Parent Announces New CEO

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DEI Holdings, Inc., parent company to Directed announced a new CEO and President replacing Jim Minarik, who is retiring.

Kevin Duffy has been promoted to both CEO & President of Sound United and CEO of DEI Holdings (DEI), effective immediately.

Minarik continues as DEI’s non-executive Chairman.

Beginning his career with DEI in 2003, Duffy has held several executive positions including president of Directed Electronics, president of Sound United, CFO of DEI, and president of DEI.

DEI Holdings’ entire board of directors conducted an exhaustive nationwide search, declaring Duffy as the most outstanding candidate.

“Kevin’s deep knowledge of our brands, focused leadership, and unmatched passion for the company’s products, customers and employees, were all major factors in the board’s decision to appoint him as leader,” commented Minarik. “We couldn’t be more confident in our decision to select Kevin to drive the next stage of growth for the company.”

DEI Holding brands includeand  Polk AudioDefinitive TechnologyViperAutostartPolk BOOM,

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