For the third year, Rockford Fosgate will sponsor the Sturgis Motorcycle Rally in Sturgis, SD.
The Sturgis rally is one of the largest annual gatherings of motorcyclists in the world with more than 700,000 people attending last year’s event.
Bill Jackson, Rockford CEO and president. “This time around, passionate biker fanatics will be able to see and hear our new bike-specific motorcycle audio kits, as well as our famed Soundlab music experience, Slingshot audio demo, and more. We are excited to have retail partners at Sturgis as well, so that Rockford Fosgate gear will be available to riders during the rally.”
During the event, August 8-14, Rockford will host a booth and will showcase Harley-Davidson and Victory motorcycles with audio system upgrades, active stereo displays, and gear with partner Bagger Nation.
Separately Rockford also announced it will will co-sponsor the Lucas Oil Pro Motocross Championship MX National at RedBud on July 2 in Buchanan, MI.