Design Engineering, Inc. (DEI), maker of sound dampening products, said it is embarking on a campaign to expand sales through car audio retailers of its Boom Mat products.
It is now seeking manufacturers’ reps and will begin to sign up retailers as direct accounts.
“We are making a strong commitment to the mobile electronics community,” said Mike Zenone, Boom Mat brand manager. “We have a very solid history in the broader automotive aftermarket, and feel our strength is having the most complete product line available for retailers. We look forward to engaging with store owners and installers and showcasing the unique benefits of the Boom Mat brand.”
The company recently introduced a new line of Boom Mat XL damping material. At 4mm thick, it provides superior noise damping while remaining flexible enough to adhere to irregular surfaces. It works with Boom Mat Spray-On for reducing unwanted vibration in hard-to-reach areas. The company has also introduced the vehicle-specific sound-deadening headliner for the Jeep Wrangler, with two kits covering hard tops from 2007 to 2015.
To support installers, DEI is creating a technical support group through its Facebook page to address questions about application and selection of Boom Mat products for specific installs. The company will continue to expand its online video library to instruct installation technicians.
Retailers and manufacturers’ representatives who are interested can contact Mike Zenone at (800) 264-9472 or [email protected]. Product information can be found at www.boommat.com
