Boss Audio says it will enter the powersports lighting segment late this year or early next year.
The new Boss Lightning line will formally debut at the SEMA show this November or at CES in January 2017.
The line will include light bars in dual and single row as well as curved configurations and light pods for ATV and UTV vehicles. The light pods can attach to Boss Audio speakers.
The company said that powersports audio is currently its largest growth category, according to VP Sales & Marketing Doug Kern.
No word on pricing yet except that the line will open at “strong price points.”