JVC Mobile Entertainment announced it will ship in May its first Apple CarPlay receiver, first shown at CES.
It also announced the third generation of its DrivePoints promotion to reward JVC retailers.
Between April 1 and June 30, retail salesmen and installers can earn and accumulate points that can be redeemed for prizes when certain JVC products are sold.
“DrivePoints is part of a larger program to strengthen the relationship between JVC and the specialist mobile electronics community,” said Hazim Jainoor, marketing manager. “The performance and build quality of our products is traditionally underrated, and we’re able to maintain attractive price points and still deliver decent margin to our retailers…”
JVC’s CarPlay unit is the KW-V820BT double-DIN AV receiver announced at $599 in January. It also offers El Kameleon stealth mode, where the buttonless screen looks like a blank face when turned off, to effectively hide the radio from thieves.
JVC retailers can register for DrivePoints, as well as log and redeem points at www.jvcdrivepoints.com. A list of qualifying products can be downloaded at mwire.co/JVC-DP16.pdf.
