AAMP Global announced it is expanding its retail support program to the largest in its history.
Initially four demo vehicles will travel around four geographic regions with 12 volt trainers and sales support staff. The number of vehicles could expand to up to 40 over the next few years, covering many territories.
AAMP said it expects to complete multiple visits to thousands of retail locations. The first regions to receive the training program will be the Pacific Northwest, Mid Atlantic, Florida and the South East.
“We are taking a 360º approach to retailer support extending our current, long-tenured headquarters team to include direct in-field representation, ultimately delivering an unprecedented level of service for our retail partners,” said Scott Forst, Senior VP Sales. “We are also excited about the marketing opportunity the product showcase vehicles offer, putting our Power Brands in front of thousands of consumers, ultimately driving industry awareness and incremental customers to our retail partners.”
The program, called Team Phantom, will launch in February.