Hushmat, maker of sound dampening material, announced two new ventures including the offering of its products with custom carpets for thousands of vehicles.
It has also branched into thermal engine coating. Both new products are on display at the SEMA Show this week in Las Vegas.
With the new ventures, and growth in its core sound dampening sales, Hushmat expects to triple its revenues in 2016.
First, the company has teamed with Auto Custom Carpets, the largest supplier of custom carpet sets for specific vehicles, said Tim McCarthy, Hushmat CEO. So if you order carpets made to fit a 67 Chevelle you can order Hushmat pre-cut sound dampening mats that will arrive in the same shipment. Hushmat will co-brand its product with Auto Custom Carpets in the venture, which officially kicked off on Tuesday.
Additionally, McCarthy has launched a new company called ZyCoat that coats the engine’s side exhaust manifold and header to increase horsepower and dissipate radiant heat. It also eliminates corrosion, said McCarthy.
It can be sprayed, wiped or dipped onto the engine to reduce radiant heat by over 90 percent and increase horsepower by 2 percent. Zycoat is owned by McCarthy and Hushmat is its exclusive distributor.
“A tremendous amount of heat is generated from the engine side of the vehicle. Under Hushmat, we didn’t have an offering that focused on the engine side so we started working 2 ½ years ago, looking for products that would manage heat on the engine side,” said McCarthy.
He said Hushmat’s core market of sound deadening material is also growing in all sectors including the car audio aftermarket, upholstery and restyling, hot rod and restoration, performance, RV and marine.
Hushmat is displaying at the SEMA Show at booth #22983 at the Las Vegas Convention Center at the SEMA Show this week.
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