In-dash navigation is not in high favor with consumers presently and neither is Apple CarPlay and Android Auto, according to a new study by J.D. Power & Associates.
Instead consumers prefer new technology like blind spot detection and crash prevention systems and back up cameras.
And consumers are not interested in gesture control or in-car bio sensors for things like health.
“Among the technologies consumers express most interest in having in their next vehicle are blind spot detection and prevention systems, night vision, and enhanced collision mitigation systems,” said J.D. Power.
Blind spot detection was selected as most preferred by consumers 40 percent of the time, and night vision 33 percent of the time, followed by collision avoidance tech, 30 percent and “camera rear view mirror” 30 percent. Also in the top five was self-healing paint at 25 percent.
Navigation tech of all types ranked low in consumer preference. And both CarPlay and Android Auto had “lukewarm” scores, but that is in part due to a split in smartphone ownership between Android and Apple. So consumers showed moderate interest in the type of system that worked with their phone and no interest in the type that didn’t, which drove down scores.
By the way, J. D. Power found that owners of luxury cars are more likely to own Apple devices, but for all other cars, there’s a near equal split.
Also, younger consumers are more willing to spend more on new technology in new cars. For all generations, price is the most important factor in considering new technology (25 percent of importance). But Gen Y is the least price sensitive and is willing to spend $3,700 on new tech (and they account for almost 28 percent of new car sales.) By contrast baby boomers are willing to spend $3,007 and account for 37 percent of new car sales.
Source: J.D. Power & Associates
