Holiday sales are forecast to climb just over 4 percent this year, compared to just over 3 percent last year, according to the National Retail Federation (NRF).
CNBC calls the outlook for this year’s season “good but not great.”
Lower gas prices and a dip in consumer debt compared to past years may drive sales gains to 5 percent this year, Toys R Us CEO John Eyler told CNBC.
A Piper Jaffray analyst said Best Buy holiday sales as of last week were “solid,” based on healthy demand for 4K television sets.
One overall trend on the upswing is buying online and then picking up at the store, CNBC said, according to Piper Jaffray.
Another growing trend is in after-Christmas sales, a segment which has become an increasingly larger portion of overall holiday sales over the past 10 years.
“It’s getting bigger and bigger and bigger, and that’s why the post-Christmas period is getting to be a bigger indicator of how the whole season is going to come out,” Toys R Us’ Eyler told CNBC.