Stillwater Designs’ Kicker and SoundGate brands have joined the In Car Experts (ICE) buying/marketing group. Products including amplifiers, speakers, and signal processors will be offered at discounts to ICE retail members.
Other products including car-specific enclosures and integration solutions plus marine audio and powersports audio products will also be part of the new ICE program. Retailers will receive product and shipping discounts, and volume incentive rebates and may benefit from demo unit programs.
Chris Cook, president of the Mobile Electronics Retailers Association, which purchased ICE in February, said, “Stillwater Designs has shown the ability to maintain its Unilateral Minimum Advertised Price (UMAP) policy across its brands and channels, thus protecting and retaining profit margins for its retailers…”
ICE said it works with 163 retailer members, representing 205 locations.
Source: In Car Experts