AAMP to Boost Audio Integration in European Cars in US

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In a deal that will bolster AAMP of America’s interface offerings for European cars in the US as well as overseas, AAMP purchased Armour Automotive based in Hampshire, UK, effective Monday.

Armour is reportedly the leading car audio interface company in Europe.  “Their solutions are based around a European car fit, so this will bolster our solutions for European cars in the U.S.,” said AAMP CEO Ron Freeman, adding, “Armour has its own Bluetooth technology that’s very popular in Europe.  They have European solutions for steering wheel control, which also bolsters our portfolio of products.”

Armour designs and distributes connectivity and audio solutions for infotainment systems. Its products are sold to installers and retailers (plus OEM agricultural vehicle suppliers) under brands including Autoleads, iO, Radiomobile and Veba.

The purchase of Armour is AAMP’s sixth add-on acquisition since AAMPS’ parent company, Audax Private Equity, first bought AAMP in November 2006.

Young Lee, Managing Director of Audax Group, said, “ We will continue to pursue strategic add-on acquisitions that complement AAMP’s industry-leading service offering.”

Audax Group, founded in 1999, invests in lower-middle market companies.  With offices in Boston and New York, Audax has over $5 billion in assets.

AAMP markets car audio accessories and products under brands including PAC, Stinger and Phoenix Gold and others.

Source: AAMP of America

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