Ford May Drop Microsoft to Improve SYNC

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Ford Focus 2015 credit: CNET

Ford may drop Microsoft, the co-developer of its SYNC car stereo system, in an effort to improve the system, which has cost it points in customer satisfaction.

Instead, it will use BlackBerry’s QNX software on its next generation systems, sources told Bloomberg, which reported, “Improving Sync is crucial for Ford to draw car shoppers who are increasingly looking to be connected at all times.”

In-car technology is now the main selling feature in a car for almost 40 percent of auto buyers, according to Accenture.

Using QNX rather than Microsoft might be less expensive and it might improve the speed of the SYNC system.

Currently there are more than 7 million cars on the road with SYNC’s voice activated system that connects to smartphones.

Separately, Ford showed off a new 2015 Ford Focus using SYNC 2 with more natural voice commands. So a driver can say “I’m hungry” and the car will list restaurant recommendation.  Users also get an enhanced blind spot information system, said CNET.

Source: Bloomberg, CNET

Photo of 2015 Ford Focus at Mobile World Congress in Barcelona, Spain via CNET


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