MERA and In Car Experts Join Forces

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In Car Experts (ICE), the car stereo buying/marketing group has partnered with the Mobile Electronics Retailers Association (MERA) to mutually expand their membership.

ICE will add some of MERA’s members to its own group, possibly doubling ICE’s total of 200 retail members.  ICE will evaluate top MERA members in various geographic locations, its said.

Also, all ICE retail members will now receive the benefits of MERA membership. So ICE dealers will become MERA members.

Additionally, ICE will hold its annual member meeting at KnowledgeFest, the annual trade show in Dallas sponsored by MERA.

“Both MERA and ICE share goals for growing the industry through strategic marketing and education,” said MERA President Chris Cook. “MERA’s KnowledgeFest is the perfect venue to culminate the best and the brightest from both groups.”

For more information stop by the MERA booth at CES this week, North Hall 2201 or contact MERA or ICE .

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