Black Friday: Over Half of Tech Purchases Online

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Black Friday

According to preliminary reports by the Consumer Electronics Association, 55 percent of those who bought consumer electronics through Black Friday, did so online.

A record 55 percent chose to buy electronics online as the holiday season kicked off, marking a 10 percentage point increase over last year.

Of those who purchased electronics from any venue (a total of 35 percent of shoppers over Thursday and Friday) most bought tablets (29 percent), followed by headphones (24 percent), video game hardware (21 percent), smartphones (19 percent) and laptop/notebook computers (17 percent) were the next most commonly purchased CE products during the first two days of the long, holiday weekend.

Almost 39 million U.S. adults shopped on Thursday, Thanksgiving Day, an increase of more than 10 million shoppers from last year and Cyber Monday is expected to set a new record, based on a survey of consumer intentions.

“Consumers appear to have responded to retailers’ strong push to get them in the stores and online early this year,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “The dust is still settling, but early indications point to a weekend of record-breaking online sales and a healthy appetite for key tech products.”

By the end of Monday, CEA predicts 126 million U.S. adults will have shopped through the long Thanksgiving weekend (including Cyber Monday). Once again, tech was second only to clothes as the most popular item purchased this weekend, with toys rounding out the top three.

The statistics above are interim findings are from CEA’s Black Friday Survey, which polled 622 adults between November 29-30.  Additional data will be released on Monday.

Source: CEA

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