Directed is shipping a new DBALL remote start platform called DBALL2Pro, a less expensive version of its current XpressStart One as it permits a la carte accessory add-ons.
The DBALL2Pro is both a remote start/security and data interface module (so it can be installed easily in various cars) but unlike the XpressStart One it doesn’t come with remote transmitters and a shock sensor. So dealers may create a more basic system, and then add features as needed including remote start from a phone (SmartStart), RF kits, Passive keyless entry, relay pack, shock sensor and siren.
The DBALL2Pro has a suggested retail price of $99. It will work with almost all Directed remotes, sensors and other peripherals.
“By attracting the consumer with the lower price there is an opportunity to step the client up in very small increments,” said Directed’s Peter Fazi.
Directed claims that when used with SmartStart, DBALL2Pro enables the broadest selection of connected services available. “Things like DTC [check engine] codes and real time status are the tip of the iceberg in terms of connected features and will offer greater profit potential on a per car basis,” said Fazi.