Pioneer Rises to No.3 Aftermarket/OEM Combined Post

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For total aftermarket plus OEM car infotainment sales in 2012, Harman took the number one slot, knocking Panasonic out of first place, according to Strategy Analytics.

Ranked number 3, was Pioneer, which rose from number 4 last year (swapping places with Hitachi, which also includes Clarion.)

Alpine remained in the number 5 slot.

Panasonic while falling to the number two spot, remains a key infotainment supplier.  Part of the reason for its slip in rank was due to depreciation of the yen, said a Strategy Analytics spokesman.

Harman’s rise to the top this year (from the number two slot in 2011) was also a factor of it winning contracts from BMW, Chrysler, Geely, Hyundai, Mercedes Benz, Toyota, the Volkswagen Group and others.

The top 5 infotainment suppliers accounted for nearly 40 percent of the total market for automotive infotainment in 2012.

Other leading  OEM/aftermarket suppliers included Continental in the number 6 slot, and Fujitsu Ten as number 7 followed by Garmin, TomTom and then Bosch.

Strategy Analytics’ report is called Automotive Multimedia and Communications Service (AMCS), which also forecasts automotive infotainment data through 2020.

Source: Strategy Analytics


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