Apple Sales Hit Record, But Fall Short of Expectations

share on:

Apple sales of the iPhone were a million short compared to analyst expectations, said the AP.

For its December quarter, Apple l shipped 47.8 million iPhones, compared to 37 million a year ago.  The company also said its supplies of both the iPhone 5 and 4 were constrained during the quarter.

Apple also fell short of analyst expectations for the iPad by about a million units, said the AP, but Apple sold a record 22.9 million iPads during the quarter, compared to 15.4 million in the year-ago quarter.   The iPad mini was in short supply throughout the quarter, cutting into sales, said Apple CEO Tim Cook, on a call with analysts Wednesday night.

Apple doesn’t expect to catch up with demand for the iPad mini until the end of the current March quarter.

Apple also sold 12.7 million iPods in the quarter, compared to 15.4 million a year ago.  The iPod touch accounted for over half the sales of iPods in the quarter.

When asked about the mix of iPhone 5 models sold compared with other iPhones, Cook said it matched the mix in sales last year for the iPhone 4S, the top iPhone at the time, compared to other iPhones.

Apple said that TV remains “an area of intense interest” to the company.  Cook said that he also believes it’s an area where Apple has a lot to contribute.

In total, Apple reported revenue of $54.5 billion and a flat net profit of $13.1 billion, compared to the quarter a year ago of $46.3 billion in revenue and a net profit of $13.1 billion.

Source: Apple, ABC News

Want to receive industry news? Sign up here
share on: