MiTek Corporation is excited to announce the addition of industry veteran Mike Roberts to the Mitek/MTX team in the role of Senior Vice President and Director of Corporate Sales and Marketing. Mike has been in the 12 volt industry for over 30 years and has worked both the retail and manufacturing sides of the industry. Mike most recently served as the Vice President of Retail Sales and Marketing for Sirius XM Radio, where for the last 7 years he’s been responsible for all consumer electronics aftermarket sales & marketing. Mike brings to MiTek a proven record of building on a solid foundation of existing assets and resources to ignite innovation and ingenuity.
“MiTek has such a rich history in the industry,” says Roberts. “It has all of the ingredients for success. Combine that with its new strategic direction and MiTek is poised for some pretty incredible growth. With my background and experience in the industry, I am here to help MiTek reach the next stage in its evolution.”
“Mike is universally respected in the industry,” according to Loyd Ivey, President and CEO of MiTek. “His strategic mindset and relentless ability to execute helped grow industry leaders such as Kenwood, Delphi, and Sirius/XM. His online business knowledge combined with his communication skills and operational capabilities will help Mitek and its network of dealers develop a unified blueprint for marketing and sales success.”
Mike will be in the MiTek/MTX booth at the International 2013 show in Las Vegas January 8-11. He will be joining the MiTek team in talking about its exciting new business strategy as well as the release of several new mobile and personal audio products that will position MTX as the brand that delivers specialty audio to the masses.