Here’s a statistic for you: over 90 percent of small businesses say that Black Friday has little or no impact on their bottom line.
So it’s great news that Small Business Saturday, held the day after Black Friday, is gaining momentum. Sales on that day hit $5.5 billion this year, according to the National Federation of Independent Business (NFIB).
That was better than the $5.3 billion expected.
American Express, which founded the shopping holiday in 2010, said its card member transactions jumped by 21 percent this year for small businesses, compared to last year’s Small Business Saturday.
Awareness of the shopping day is now up to 67 percent, almost doubled from weeks before the event.
So how should you get involved next year, if you haven’t done so already?
Here’s something you can post on your Facebook page right now to promote your small business year round:
According to the U.S. Department of Labor, for every $100 spent at independent, locally owned businesses, $68 comes back to the community through taxes, payroll and other spending. But for every $100 spent at national chain stores, only $43 returns to the community.
To participate in Small Business Saturday you can visit www.shopsmall.com to download Shop Small art and point of purchase materials (the site is now static until next season).
You can also make sure you’re prepared for the holiday season by visitng the Small Business Association’s site: www.sba.gov/saturday.
This year, Small Business Saturday online tools and materials were used more than 100,000 times by small business owners.
Also 220,000 merchants placed permanent point-of-purchase decals on the strorefronts. This adds to the 500,000 that placed them last year.
Second, call your local Chamber of Commerce and ask how to get involved in Small Business Saturday next year. It will likely direct you to a local organization such as a Downtown Association that may promote Small Business Saturday in your area. More than 350 such small business organizations supported the event this year with more than 50 Chambers of Commerce and 60 groups organizing events and activities in support of the day.
We contacted the local “Downtown Milford Business Association” in CT. Exec Director Priscilla Lynn told us the group amplified all the promotions held by local shops, by retweeting any announcements and placing all the promotions on the association’s Facebook page for double exposure.
You might also call your state chapter of the NFIB.
Although the event was founded by American Express, the company says it is intended to help all small businesses, not just card customers.
What did AmEx think of the outpouring of support this year? A spokesman told us, “We’re humbled by it. We know it was a good idea, but it has really been successful.”
Here’s a blog from a small business owner in Forbes regarding Small Business Saturday.
Here’s 8 tips to keep the Small Business Saturday spirit alive year round.
Here’s 9 tips for next year’s holiday season.