Product judges appointed by the Specialty Equipment Market Association (SEMA) gave runner-up honors in the New Product – Mobile Electronics category to Brandmotion for the company’s Loft Lite interior vehicle lighting system. The award was announced October 30 during the SEMA 2012 Show at the Las Vegas Convention Center in Las Vegas.
“We are proud of this recognition,” said Jeff Varick, president of Brandmotion. “With a tagline like ‘Authentic OEM,’ our products have to deliver the look, feel and function of factory-installed equipment. Our Loft Lites live up to the challenge, at the same time offering aftermarket mounting flexibility.”
The Loft Lite is a small, easy to install pod housing that can mount just about anywhere in a vehicle interior and provide a look and function as though it was installed on the assembly line. The flush-mounted, rounded bezel surrounds a focused LED that requires less than 1/5th the power of an incandescent lamp and provides a steady light output regardless of voltage. The most common application is to mount one Loft Lite over each seat in the vehicle to give every passenger personalized lighting suitable for reading or eating, similar to aircraft lighting. Loft Lites are also ideal for mounting on a truck tailgate or in the trunk or luggage compartment. Best of all, Loft Lites do not impair the driver’s ability to see at night.
Intuitive soft-touch switching allows the operator to simply press the lens to turn the light on and off. Loft Lites can also be wired into the existing lighting system to illuminate when a door is opened. And because they use LED technology with 10 times more operating life than standard lights, Loft Lites require no service or replacement for the life of the vehicle.
The Brandmotion Loft Lite was inspired by the company’s “Urban Loft” concept it introduced as part of the FIAT Partner Program competition in 2011. Brandmotion’s winning presentation was based on the idea of building a comfortable, personalized yet intuitively functional environment within the 2012 FIAT 500.
Loft Lites are available to expeditors and retailers in two kits based on quantity:
• Part No. 2000-4202– 2-pack Loft Lite lighting system with wiring and instructions
• Part No. 2000-4204 – 4-pack Loft Lite lighting system with wiring and instructions
For more information visit Brandmotion’s website at www.brandmotion.com,