Kicker (Stillwater Designs) announced it is working with Shopatron to help its dealers gain more Internet sales.
Shopatron provides a selling solution in which consumers can purchase Kicker car audio, home or portable products from Kicker.com and then the sale is directed to an authorized Kicker dealer. Consumers are either shipped the product or they may pick it up in the store.
“Ultimately, dealers will benefit from the additional store traffic Shopatron creates and gain new customers who traditionally buy online,” said the company.
Shopatron handles all the “e-tail” transaction responsibilities for the dealer and Kicker, in turn, sells its good at full price online.
Shopatron says that online retail is the fastest growing sales channel in the car-audio industry, with online sales of Shopatron clients growing 29 percent in the two-year period ending in December 2011.