Rockford’s Helix Partners With Sound Warehouse

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Rockford Corporation and European partner Helix announced that Helix has partnered with award-winning Utah-based retailer Sound Warehouse to carry the Esprit and Precision lines in all three of its storefronts in Salt Lake City, Ogden, and Orem, effective immediately.

“We are excited to be partnering up with our long-time retail associate Sound Warehouse,” said Dan McLeod, Rockford Corporation director of sales. “Sound Warehouse’s outstanding promotional platform, along with its best in-class service, sales, and install teams, will most certainly prove successful in launching Brax and Helix in their market.”

Sound Warehouse, a Mobile Electronics Magazine 2012 Retailer of the Year award winner, has been a staple in the Utah mobile audio and video market since 1979. For the past 33 years, Sound Warehouse has embraced the technology of mobile AV with full-sized navigation/entertainment systems and the new and exciting mobile enjoyment of satellite radio and high definition AM/FM radio.

“Sound Warehouse has partnered with Helix/Brax in a search to increase our higher end product sales and open a larger portal into the sales and installation of our products into Asian and European vehicles,” said Dean Magnesen, Sound Warehouse owner. “We feel that Helix/Brax would be a perfect match as the Helix/Brax products have the quality to accomplish that goal. We also feel that coupling that quality with the necessary support from Helix that we could, together, make the Helix/Brax product line the premier “higher end” product line in our market. The entire Sound Warehouse team is on board and excited about this endeavor.”

For more information on Rockford Corporation, Helix, and Brax, please visit

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