Kenwood’s latest promotion with Garmin has a new twist as the car stereo supplier is now also working with Revenew Systems, to help retailers promote on the web.
With Garmin, Kenwood is offering a mail-in rebate on 3 in-dash navigation DNX receivers through July 31. (Garmin and Kenwood have worked together for 10 years to bring Garmin navigation to Kenwood receivers). With Revenew Systems, dealers can set up an account, and upload their logo and then blast ads on the Kenwood Garmin promotion on key sites on the web.
Revenew offers a pay-as-you-go plan so a retailer might pay $175 for a Kenwood/Garmin rebate banner ad co-branded with the dealer’s logo and information. For that sum, the ad would automatically appear on 60 different web sites where car audio enthusiasts gather. That cost would generate about 20,000 impressions, with very little work for the retailer.
Revenew has already done the research on car audio forums and the ideal sites to place 12 volt advertising, it said.
Revenew stores the art materials for Kenwood so that dealers may easily access and it and participate in promotions. Dealers may also buy ads for Facebook, or set up email blasts, post cards and other promotions.
“Through education and incentive, we intend to give our dealers the opportunity to step customers up from a bare bones in-dash model, or portable GPS unit, or even a smartphone application into a full featured premium navigation/entertainment system,” said Kenwood’s Dave Hoag. “Our partnerships with Garmin and Revenew Systems are a combination unique to the mobile electronics industry and we encourage authorized Kenwood retailers to activate these tools to maximize their customer conversion and sales volume.”
Revenew claims strong industry participation by home theater suppliers including Sony and Samsung and retailers. It’s goal is to now broaden into mobile electronics.
Kenwood’s mail-in rebate program with Garmin offers the following rebates:
Model Sugg. Retail Price Consumer Rebate
DNX9990HD $1,800.00 $100.00
DNX7190HD $1,200.00 $100.00
DNX6990HD $1,500.00 $100.00
Source: Kenwood and Revenew