Sirius XM Planning Pandora-Like Service

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Sirius XM is planning a personalized version of its satellite radio service to compete with the likes of Pandora.

Mel Karmazin
Sirius XM CEO Mel Karmazin

CEO Mel Karmazin said Tuesday, “Late this year, we plan to debut a SiriusXM version of personalized music online, allowing subscribers to tailor their favorite SiriusXM music channels to their tastes.” He said that the personalized music service would be commercial free and would be offered at no extra charge to those who already have an Internet Listening option on their plans.

Karmazin added during a conference call with analysts, “Free and freemium competitors online will have a tough time matching the commercial-free aspect of SiriusXM branded music combined with the unique sports and talk content we offer.”

Billboard magazine concluded, “Make no mistake, Sirius XM is targeting the likes of Pandora and Spotify.”

Source:  Billboard Magazine, Sirius XM via Seeking Alpha

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