These days even Subway sandwich shops have big TVs in the store to send a message to consumers, so why not car stereo shops?
Under a new MESA (Mobile Electronics Specialists of America) program this year, all dealer member locations will have a 46-inch TV showing products from MESA vendors. The programming will be controlled from the MESA offices so all TVs will display the same shows. It will promote products such as a new subwoofer design or it might show how to integrate an iPod into the car. The shows will be aimed at consumers and there will be a place also for retailers to showcase their installs and advertise tent sales and sound off contests.
Additionally, the TVs can be used to hold training sessions for employees so that Kenwood, for example, could run a training session say at 10 am eastern throughout all MESA member stores.
A test trial starts in a week and the TVs should roll out around Q2, said MESA Executive Director Ryan Gunter.
MESA also announced it now has a buying power of $143 million, through its 35 members, up from 20 at the beginning of last year. Total storefront count is now at 122 locations.
The marketing/buying group said its recent Facebook contest giving away $6,000 in prizes resulted in over 5,000 new email leads for members.
MESA vendors include Pioneer, Kenwood, Metra, Aamp of America, PAC, Atrend, Audiovox, Concept, Directed Electronics, Escort, Hertz/Audison, HushMat, JL Audio, OnStar Parrot, Rockford Fosgate and SiriusXM.