Rockford Fosgate announced two promotional partners for 2012. The company will partner with Hart and Huntington Racing to be the team’s audio sponsor for the 2012 Supercross season.
Additionally, Rockford has partnered with the Vans Warped Tour for its 18th year. Rockford will participate in the tour’s 41 dates in 41 cities across America and Canada, beginning in June.
The tour includes indie and popular bands from punk to hip hop.
“The demographic both the Vans Warped Tour and Rockford Fosgate attract are one in the same,” said Bill Jackson, Rockford president and CEO. “We couldn’t be more excited to be a 2012 partner and bring the Rockford Fosgate culture on tour with great bands and activities that mirror the Rockford Fosgate fanatic’s lifestyle.”
In 2011, the Vans Warped Tour attracted more than 550,000 concert goers, with 89 percent of those attending the tour faithfully for two or more years. Ages ranging from 15-25 account for more than 90 percent of tour’s attendees, with an average age of 18. More than 100 bands will perform during the 2012 tour, including both newcomers as well as high profile artists.
Source: Rockford Fosgate