JVC Mobile Entertainment announced the launch of a network of 84 Facebook pages designed to lure the 16 to 35 year old audience and link them to local JVC car AV retailers.
The campaign features local JVC Facebook pages (plus a national page) that focus on topics such as music, action sports, body art, and fashion, or what JVC calls, ‘the rock and roll, celebrity lifestyle.’
“While many companies have attempted to reach their target audience on a national basis, few, if any, have attempted to build a national network of local communities in support of their brand and their customers,” said Chad Vogelsong, General Manager of Marketing for JVC Mobile Entertainment.
“We are truly building a social network inside ‘The Social Network,’” he said.
JVC will post content every day on each of the 84 local Facebook pages, as well as its national JVC Mobile Entertainment Facebook page.
By posting a wide array of new content daily to peak the interests of the brand’s 15,000 Facebook followers, JVC hopes to engage and expand its audience with events, promotions and contests. The local Facebook pages will also provide information about JVC’s car audio products and will promote its dealers in each local region.
“For over 15 years, JVC has been involved with musicians and musical venues, action sports athletes, lifestyle events, tattoo artists and exhibitions, said Vogelsong. “Now we are taking it to another level by reaching out to individuals, independent retailers and events on a local level around the country and asking them to join us in celebrating these lifestyles.”
JVC is already running contests with prizes of musical instruments autographed by Linkin Park and Puddle of Mudd, and Alice in Chain’s guitarist Jerry Cantrell. These promos will continue through this year and beyond on the new Facebook pages and JVC’s main page.
The company is also launching a campaign to drive more traffic to the Facebook pages. “We scoured the Internet, trade associations, dealer lists and personal sources to compile as big a list of potential community members in each local area as possible and now we are starting to reach out and engage them in our local communities,” said Danny Klein, e2amp creative director for JVC’s Turn Me On campaign.
JVC said it will also work with local retailers to begin posting photos and videos of great installs. It will also announce sales and events and it will help dealers to create Facebook pages.
“We believe that this new platform is a great tool that will help us support our local retailers and our customers. This program is a long term strategy that will further support our company’s belief that it is all about the music, technology and lifestyle,” said Vogelsong.
To visit a Facebook page click here.
Source: JVC Mobile
