MERA Offers Training from Marketing Guru

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If you saw Jim Ackerman lead a seminar at KnowledgeFest, you know this father of 9 children has a lot to say about up-selling, getting the after-sale, competing with the guy down the street and finding time to market your business.

Jim Ackerman
Jim Ackerman, Ascend Marketing

He’s a strong advocate of requiring your best salesman (most likely, you, the store owner) to write scripts on how to qualify and sell to the customers. Then the sales staff must memorize and use the scripts or face penalties.

If you missed him in Dallas this week, no worries, the Mobile Electronics Retailers Association (MERA) has hired Ackerman’s marketing firm, Ascend Marketing, to coach car audio retailers. MERA members will get a discount on the program, which Ascend guarantees will produce a 400 percent return on your investment, or you get a refund.

It’s a 4-6 month program that includes one-on-one coaching and group coaching via teleconferencing. More details on the program will be announced, said MERA.

Source: MERA

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