CEA Forecast on In-Car Internet Radio

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In-Car Internet Radio will represent 10 percent of aftermarket deck sales (U.S. wholesale units) by 2013, up from 6 percent this year, said the Consumer Electronics Association (CEA) in a presentation at the KnowledgeFest car stereo show in Dallas this week.

Steve Koenig, CEATotal aftermarket head unit revenues this year will grow by 2 percent (wholesale).

“I have a lot more faith that Internet Radio and its kin will do a lot more to lift this industry,” said CEA director of industry analysis Steve Koenig at a keynote address.

Internet radio-ready head units will climb from 410,000 units in 2011 to 749,000 wholesale in 2013.

CEA chart on car audio head units
Source: CEA

Despite the growth of Internet Radio, the average price of head units (wholesale, we presume) will continue to fall, reaching $78 in 2012, down from $79 this year, and down from $95 in 2007.

Car amp wholesale revenues will grow to $155 million this year, up from $136 million last year. They will continue to climb next year to $170 million.

OE Integration revenues will grow this this year to $125.8 million and peak in 2013 at $131.1 million. By 2015, revenues will fall to $127.4 million, forecasts CEA.

In-dash navigation revenues will fall, even as unit sales increase. Revenues will hit $107.3 million in 2015 compared to $113.4 million this year.

Source: CEA

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