In Car Experts Adds GuidePoint as Member

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In addition to adding Boston Acoustics this week, In Car Experts (ICE) will add GuidePoint Systems as a vendor partner.

Guidepoint systems joins ICE buying groupThe ICE car stereo marketing/buying group said the partnership will help increase awareness and sell-through of GPS tracking.

“The vehicle GPS tracking category has been around for years, but has not gotten much traction outside of the fleet industry. This partnership aims to reverse this trend,” said an ICE statement.

ICE members will receive exclusive discounts on products from GuidePoint, which claims to be the industry leader in stolen vehicle recovery, driver safety, vehicle tracking and fleet management systems

“In the past this has been a tough category for retailers as very few manufacturers seem to focus on the needs of the specialist,” said Rob Elliott, ICE executive director. “Guidepoint has done a great job of tailoring a program for ICE members, and unlike most vendors in the 12-volt industry, Guidepoint actually markets its products in places which bring consumer awareness. A perfect example is the company’s sponsorship with Penske Racing.”

ICE is a near $300 million group with 150 retail members, which is adding  new retailer members at the rate of approximately 5 per month.

Source: In Car Experts

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