Kenwood has teamed with the HD Radio Alliance to launch a radio campaign to promote a $15 rebate on the Kenwood CD receiver.
The campaign is designed to drive consumers into stores for a demo of HD Radio’s performance with the incentive of the instant rebate on the Kenwood KDC-HD548U, which is one of the best-selling HD Radio receivers, according to the HD Radio Alliance.
30-second radio spots will focus on the Kenwood deck ($220 suggested retail price), which offers iTunes Tagging as well as HD Radio.
The rebate will be offered from July 31 through September 4 at Kenwood retailers.
Source: Kenwood USA Corporation