Pandora announced it is now available in new Scion OEM radios, although we don’t yet know which models.
The internet radio service, now with 100 million users, has also expanded to 10 Ford models and 2 Lincoln models and is also found on BMW, Mercedes-Benz and MINI vehicles.
Other car makers who have announced plans to offer car radios that control Pandora on a smartphone include Buick, Chevrolet, GMC, Hyundai and Toyota.
Aftermarket companies offering Pandora-controlling radios include Alpine Electronics, JVC, Kenwood and Pioneer, with additional radios due soon from Sony.
Executive VP of business development Jessica Steel said, “Our goal is to allow people to personalize their radio experience anytime, anywhere. Nearly 50% of radio consumption happens in the car, so it’s a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone.”
On Tuesday, Pandora also announced it hit the 100 million mark with a third of those users, 36 million, accessing the service on a monthly basis.
Pandora’s market share of all radio listening is now 3.6 percent in the U.S., up from 2.3 percent at the close of 2010, it said.
Source: Pandora and Yahoo! Finance
