“Consumers Don’t Want Tablets, They Want iPads”

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The iPad is actually its own market and it’s exists side by side with a smaller, generic tablet market. Just like there is an iPod market that’s shadowed by a much smaller generic MP3 player market.

So declares an AllThingsDigital (Wall Street Journal) in a blog by John Paczkowski.

“Apple is succeeding in the category because it reinvented it. Now anyone that hopes to compete in it must do so by peddling products similar to it. And because of that, Apple will dominate the tablet category in much the same way it dominated the portable music player category,” he said.

Bernstein Research conducted a study and declared, “We find that consumers are not interested in form factors that deviate from the benchmark set by Apple. Few consumers, less than 15 percent prefer the 7″ screen size versus the 10″ screen of the iPad. Over 50 percent of respondents are firmly in favor of the 10″ screen…”

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