12 Volt Tidbits

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By Bill Damsky

Older Customers Expected in Consumer Electronics
Baby boomers born between 1946 and 1954 are more than a quarter of the population (28%) and they own 77% of all financial assets. Products like tablet PCs, cellphones or “communications and engagement products” will become a $20 billion business by 2020, says Investor Business Daily. CE suppliers are taking note and starting to target older consumers as the first baby boomers begin to turn 65.

Should you go after an older demographic? Note that Audiovox entered the “hearing aid” (personal sound amplifier) market at CES.

Souce: Investors Business Daily via CEA Smartbrief

Clarion Facebook, Twitter Promos

Clarion said it will get aggressive this year about contests and giveaways on its new Facebook page at www.facebook.com/ClarionUSA and twitter http://twitter.com/Clarionusa.

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