Ford and the Aftermarket
We stupidly asked Ford–since GM’s OnStar is moving into the retail market–if there’s any chance that Ford might do the same with its MyFord Touch. Is Ford interested in selling in the aftermarket? Here’s what a spokesman said: “SYNC with MyFord Touch is a holistic, integrated software/hardware interface and cannot really be “packaged” and sold in the aftermarket. The more appropriate question is if we would ever consider licensing the technology for others to integrate into their cars. That would be more feasible, but we’ve never considered it.”
ICE Update
In Car Experts (ICE) reports its new work4experts Web site has already attracted more than a dozen applicants. The site was set up to match up employees laid off from Ultimate Electronics with retail members of the ICE group seeking to hire installers, sales people and other 12 volt experts.
More than one Prius
What do you call more than one Prius? The official term is now Prii, Toyota announced after running a contest for the best term for the plural of Prius.
