Some air has been let out of Samsung’s balloon this week when it comes to the Galaxy Tab.
First, the company admitted that sell through to consumers hasn’t been anywhere near the sell in to dealers, reported AllThingsD. Of course, we suspected this back in November.
Then, TG Investment Research found the Tab’s return rate to be high. Returns were tracked at about 13 percent through December and an even more dizzying 16 percent in the post-holiday period through January 15, reported AllThingsD. The iPad’s return rate at Verizon since its launch has been just 2 percent.
This follows Samsung’s recent admission during a quarterly earnings conference that the 2 million worldwide shipment figure it announced for the Galaxy Tab from late Sept. to Jan. was in sales to carriers and retailers and not to consumers. Sell through to consumers “wasn’t as fast as we expected,” said Samsung executive Lee Young-hee.
Pricing on the Tab has been cut at T-Mobile from $399 to $349 to $249 since November.