Sony Shows Portable Dash

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Sony introduces portable Dash at CESBy Ed Lieber

Following high-profile introductions at the Consumer Electronics Show, here, of wireless Internet tablets from key players Motorola, Samsung and Sharp, Sony’s nod to the tablet craze is a new portable version of its Dash–a battery-powered unit designed to deliver personalized, real-time information throughout the home. It will be available this summer; pricing has yet to be determined.

The existing Dash model will continue to be sold nationwide and is now priced at about $149, a $50 drop in price. It was originally launched at last year’s Consumer Electronics Show and shipped last April priced at $199.

The new portable version of the Dash has a 7-inch color touch screen and utilizes a wireless Internet connection to deliver real-time bits of information from the Internet. Fully customizable, Dash allows users to create their own personal playlist from over 1,000 free apps to enjoy in any other room in the home.

“Transportability was the next logical step in the evolution of our Sony Dash product line,” said Brennan Mullin, senior vice president of Sony’s personal imaging and audio business, in a statement. “With a battery, consumers have the freedom to bring Dash from room to room in their home, experiencing the benefits of glanceable, real-time tidbits of information in new and exciting ways.”

Each Dash uses content from Chumby industries to provide access to over 1,000 free apps, including Facebook, news, sports, webcams and more. Further, both models display up-to-date weather forecasts from AccuWeather and include the SHOUTcast Radio Directory, which features over 40,000 radio stations from around the world.

Dash models can be activated and customized in minutes, without using a PC, the company said.

Each new Dash also features a USB port for connection to external electronic devices or storage media, as well as a built-in speaker.

The new Sony Dash portable model will be offered in three colors: brown, slate blue, and orange. It will be available this summer at www.sonystyle.com, Sony Style retail stores and throughout the Sony Retailer Network nationwide. Pricing will be announced shortly.

Additionally,, Sony will be supporting a Dash “App Development” promotion and contest for prospective app developers.

Photo: Sony’s portable Dash shown in a locked down display at CES

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