Amazon.com is on track to sell more than 8 million Kindles this year, said Businessweek citing 2 sources close to Amazon.
To put that in perspective, that’s about twice the number of eReaders sold by all suppliers in the U.S. last year. And it’s about 60 percent higher than analysts had predicted.
Analysts had forecast about 5 million Kindles would sell this year. Last year an estimated 2.4 million Kindles reached consumer hands.
There appears to be plenty of demand in eReaders—at least for the top brands such as the Kindle—despite the success of the Apple iPad. Of course, the iPad literally pushed both Amazon’s Kindle and Barnes & Noble’s Nook down to the lower price tier, under $200 for the basic versions.
Apple said it sold 7.46 million iPads from the launch of the tablet in April through September.
Source: Businessweek
