1/2 of Consumers Pre-search Holiday Gifts Online

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In case you were wondering how important it is to have an online presence, here’s some statistics.

The NPD Group says consumers this year will be more knowledgeable than ever about their holiday purchases. In a poll, almost 50 percent said they would go online to do their homework before buying a gift. Twenty-two percent said they’ll do their research from catalogs.

See the chart below.

Source: The NPD Group


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