Rockford Adds New Brands

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Rockford Corporation said it added two new high end German-made car stereo brands to its mix.

It will sell the Brax and Helix brands of high end amplifiers and speakers that are hand crafted, audiophile products.

“Brax is luxury car audio, these products are for the most discriminating buyer and align seamlessly with the most exotic vehicles on the road today. The Helix brand offers a complete line focused on creating a perfectly matched system in any vehicle,” said director of sales Dominick Aquilini.

Rockford is now accepting dealer applications for both the product lines, that should start shipping in Q1.

The car stereo company hopes the new brands will help it reach new distribution channels, said Rockford president Bill Jackson.

Source: Rockford Corp.
Photo: Brax speaker

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