Walmart is busy adding eReaders, maybe attempting to match Best Buy’s slam dunk selection of the Kindle, Nook, Sony Readers and iPad.
Hours after Walmart announced it will add the Nook to its shelves next week, Kobo announced its wireless eReader will also grace Walmart shelves starting next week in 2,500 outlets.
The new Kobo wireless eReader will fill Walmart’s entry price point in the category, said Kobo in a company blog.
The device will be part of an aggressive selection at Walmart of the Nook, and Apple iPad. Walmart has also stocked Sony eReaders.
The Kobo wireless eReader offers WiFi eBook downloads and connects to a Kobo eStore with about 2 million books. It has a 6-inch E Ink screen, and an SD card slot to import and view documents. It weighs less than 8 ounces, has 1GB of storage and a 2 week battery life.
The Kobo wireless and non-connected eReaders are also offered at Borders. The WiFi version is now available for pre-order at Borders at $139.99, with delivery slated for November 10.