Borders Brings eReader to $99

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Borders dropped the price of its basic eReader to a low of $99 and added 2 new models from Velocity Micro.

With Amazon and Barnes & Noble in an all-out price war, Borders is fighting back with a wider selection that starts at lower price points.

As of September 1, the Aluratek Libre will fall to $99.99 at Borders, down from $129 and the Kobo eReader will drop to $129,99 down from $149.

In addition, Borders announced it will carry Velocity Micro’s Android-based Cruz Reader R101 and Cruz Tablet T103, which are now available for preorder for $199.99 and $299.99, respectively.

The Cruz Reader forgoes E Ink for a 7-inch color touch screen that can display video. It runs on Android with built-in WiFi and full web browsing. It also includes a docking station that turns the eReader into an interactive media hub and picture frame. It has 256MB of storage, USB and SD slots and comes with a 2GB SD card. It links to the Borders eBookstore and provides 10 hours of use and over 24 hours of standby time. It will be available September 30.

The Cruz Tablet adds capacitive touch screen ability, improved Wifi (802.11n) and greater storage at 4GB with an 8GB SD card. It will be available October 15. It may also work with a docking station, which is offered as an option.

The Cruz Reader is also available at NewEgg.com and is slated for additional stores starting in September.

Source: Velocity Micro via Yahoo! Finance

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