Kindle 3 Ships Today; Outsells Past Models

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Amazon said its new Kindle 3 models are the fastest selling Kindles to date.

In the four weeks since the new generation of Kindles were introduced, they have been ordered more heavily than in any prior Kindle launch, said Amazon. They include the $139 Kindle (known as Kindle 3) and $189 Kindle 3G.

The eReaders are also the most heavily ordered product than any other sold on Amazon.com.

The new Kindles were originally introduced in last July, but Amazon sold out quickly. Today they began shipping again–two days earlier than previously announced.

“Kindle is the best-selling product on Amazon.com for two years running and our new generation Kindles are continuing that momentum,” said Steven Kessel, Kindle senior VP.

Source: Amazon

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